Here’s an overview of the design I used for Adina’s Deck. In addition, you can read my Masters Project Proposal. To read the final assessment results, download this PDF here.

Step 1: Research

Working at two middle schools, I designed workshops to understand the concept of cyber bullying and identify the learning needs.

Step 2: Defined the Learning Problem

Adolescent girls have a difficultly understanding the consequences of their virtual actions, resulting in cyber bullying: harmful use of texting, emailing and social networking sites. The anonymous nature of virtual spaces have made cyber bullying particularly difficult for students to take series—few students tell their teachers and parents, and as a result they internalize all of their discomfort.

Step 3: Defined the Learning Needs & Learning Goals

1.   Need for Cyber Bullies to understand the consequences of their actions
belief: “nothing can happen to me”
desired outcome: I can get expelled from school

2. Need for Cyber Bullies to understand the consequences of what can happen to their victim.
belief: “nothing bad can happen to them
desired outcome: this is a serious problem,  they could become severely depressed, anxious or even commit suicide

3. Need for victims to understand this a legitimate/real concern and not just a virtual problem
belief: I cannot tell my mom or anyone else
desired outcome: there are so many options, which do I pick?

Step 4: Design of the Cyber Bullying “Solution”

In order to meet my objective for students to understand that cyber bullying is a real problem, not just a “virtual” problem, as well as it’s emotional impact,  I decided to create a story embedded in a video. My partner, Jason Azicri and I,  designed the script around the learning objectives. We read the script with middle school students and took survey’s about different topics, such as the character’s names. The making of Adina’s Deck is chronicled by documentarian Paige Bierma and you can watch the video here.

Step 5: Assessment

After assessing over 100 children at 5 middle schools, we found that 82%+ gained knowledge about cyber bullying in the three areas we tested. We also heard tremendous feedback from children, asking them which parts of the film they would and wouldn’t change. Here are several quotes:

“The point of the film is that bullying is not good for anyone. My favorite scene was when the bullying stopped and they were all friends again. My least favorite scene was when we found out that Melody had started the I hate Skye Website because they seemed like really close friends. I wouldn’t change the part when Melody and Skye became friends”- Female, 12

“I liked a lot how the girls know a lot about the computer. My favorite character was the counselor because he helps them with their problems. I could see teachers showing this in schools to know what cyber bullying is and what effects it has”- male, 11″

“I thought the point of this film is you shouldn’t take the risk of cyber bullying. You shouldn’t take out the scene of when Sam gets arrested because it shows you the consequences” –female, 12